Many think that perfume was invented in France, although it is said that the man who brought the aroma to Paris was a Florentine. What we do know is that Florence has a very long tradition of fragrances and essential oils. In the historic town center you can find several artisanal perfumeries such as Spezieria Palazzo Vecchio, Aquaflor, and Vranjes.
For lovers of traditional essences, the Officina Profumo-Farmaceutica di Santa Maria Novella offers a wide selection of fragrances, cosmetics, and liqueurs, prepared according to very old recipes. It is in fact one of the oldest pharmacies in the world, founded in 1612 by the Dominican friars of Santa Maria Novella.