The yellow pansies that bloom in spring in San Gimignano, colouring the centuries-old stone walls and buildings with golden flashes, are linked to Santa Fina, the patron saint of the town. It is said that during the funeral celebrations for the death of Fina Ciardi on March 12, 1253, an enveloping perfume of violets wafted through the streets, and yellow flowers sprang up in every corner, continuing to bloom every year in the same month.
On the table, one spice above all tells the story of the city: saffron colours every dish with its characteristic hue, a deep yellow like the rays of the sun, precious since the Middle Ages. Numerous spice merchants became rich from the saffron trade and built towers as a sign of power. Many centuries later, this spice remains one of the local excellences that speak of tradition, dedication and authenticity, evidenced by the PDO designation.