“Tuscan terracotta” are two words you might see on a paint swatch, and they’ve come to identify not just a specific color but a whole culture and identity. Terracotta-potted plants are a postcard staple and icon of Italy, and that image that we all have of it comes straight out of modest Impruneta, believe it or not. Called the “cotto dell’Impruneta,” the terracotta produced here uses iron-rich clay sourced from the area (including some outlying towns like Ferrone and Tavarnuzze) and has been an important part of the local economy since at least the 14th century. Vases, bricks and kitchen serving essentials are and have been produced here for hundreds of years: to give you an idea of the prestige, consider that the tiles topping Florence’s Duomo were baked in Impruneta, and the famous cotto has also been used in sculptures sprinkled throughout some of Tuscany’s most lavish villas and noble homes. Bottom line? If you’re visiting Impruneta, you can get a good sense of local business and tradition – not to mention a source of pride for its natives – by visiting a terracotta workshop or shopping for tiles, pots, vases and old-school carrying containers.
The terracotta tradition ties in to another cornerstone of the culture: olive oil and wine. Impruneta is a rich production area for both delicacies – and something had to be used to store or haul the goods around! Traditionally, that was a type of terracotta receptacle called orci. But we know what you’re wondering: where can you taste what’s inside? Today the town hosts a famous harvest festival for a few weeks every September known as the Festa dell’Uva (Grape Festival), which makes the perfect backdrop to a tasting adventure. Besides offering ample opportunities to taste wines and other delicacies from local producers, the Festa dell’Uva hosts family-friendly activities, themed exhibitions and events, markets, music and more. During the olive harvest season, consider organizing a tasting at one of the area’s many family-run farms, several of which belong to the Consortium for the Protection of Tuscan Extra Virgin Olive Oil; look to their listings for ideas.