Our sense of smell triggers many subconscious instincts in us and is the strongest sense at retrieving memory with the subtle power to transport and transform our perception. Little wonder then that perfume and aftershave are one of the most popular gifts for our loved ones and ourselves.
Historically man has always used scents to mask or enhance our own body smell, but let us tell you one thing you probably didn't know. The modern version of perfume is widely thought to have originated in France, but the man who took perfume to Paris was originally from Florence.