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Rows of vines with bunches of ripe black grapes in a sunny vineyard
Photo © JillWellington / Pixabay
Photo © JillWellington / Pixabay

Hot springs and wine: relaxation with Vinotherapy

Discover the natural benefits of grapes and wine

Tuscany is not only the home of excellent wines such as Chianti, Brunello di Montalcino or Nobile di Montepulciano but is also a land where wine is transformed into an authentic elixir of well-being and beauty. Here, among neat rows of vines and sinuous hills, wine-making tradition meets the culture of relaxation and self-care, resulting in experiences that combine nature, health and sensory pleasure.

Couple enjoying a relaxing moment before a wine-based cosmetic treatment.
Wine-based cosmetic treatments - Credit: Adler Spa Resort Thermae

Thanks to Vinotherapy, an ancient practice that uses the “nectar of the gods” for relaxing, purifying and rejuvenating treatments, it is possible to benefit from the extraordinary properties of grapes and vines. This ritual stems from the insight that the vine, a plant symbolizing fertility and longevity, holds a powerful concentration of beneficial elements in its fruit. Mediterranean peoples have long known of its virtues but in recent decades, Vinotherapy has been established as a natural and scientifically recognized beauty treatment.

Its effectiveness lies in the active ingredients contained in the different parts of the grape—polyphenols, bioflavonoids, linoleic acid and especially resveratrol, a natural substance with strong antioxidant and anti-aging properties. These elements, found in grape skins and grape seeds, counteract free radicals, the main culprits of skin aging, and stimulate cell regeneration. The results are visible after just a few treatments: the skin appears more radiant, supple and firm, while the body regains a feeling of energy and vitality.

Grapeseed oil, obtained by cold pressing grape seeds, is one of the most valuable ingredients in Vinotherapy. Rich in Vitamin E, Omega-6 and emollient substances, it is used for nourishing and firming massages that improve microcirculation and leave the skin feeling velvety. Baths in wine or grape must complete the ritual, allowing the benefits to be absorbed through the skin and the body to be enveloped in the warm, intense scents typical of Tuscan vines.

Wine therapy is not just a beauty treatment but a true holistic journey that involves all the senses: sight thanks to the ruby colors of wine, smell stimulated by fruity and spicy scents, touch through contact with silky oils and creams and finally taste with the ever-present glass of wine that accompanies many of these rituals. The experience is thus transformed into a ritual of balance and rebirth, combining physical well-being with inner serenity.

Reclining woman receiving a facial
Grape juice and grape seed treatments - Credit: Terme San Giovanni di Rapolano

In Tuscany, the Movimento Turismo del Vino wineries have been able to exalt this ancient tradition by offering experiences that blend wine culture with care for the body. After a day spent among the vineyards and tastings, you can be immersed in vats of red wine, being lulled by the warmth and intense aromas of the must. These “divine” baths promote skin detoxification, improve blood circulation, relieve stress and restore the deep connection between body and mind.

Tuscan hot springs and thermal baths have reinterpreted these age-old rituals in a contemporary way, creating multisensory pathways that blend the pleasure of wine with the healing power of thermal waters.
In Bagno Vignoni, at the celebrated Adler Thermae resort (awarded Best Wine Spa in the World in 2022), the warm waters of Monte Amiata combine with wine-based cosmetic treatments and tastings of fine local labels such as Brunello di Montalcino. Massages, wine baths and grape-based cosmetics provide a deep, rejuvenating experience with a powerful anti-aging effect.

At Terme San Giovanni di Rapolano, rather, Vinotherapy is expressed through antioxidant grape juice and grape seed treatments designed to revitalize the skin and give radiance, taking full advantage of the natural principles of Tuscan grapes.

In addition to hot springs, Tuscany is dotted with wine resorts and charming farmhouses that offer well-rounded experiential itineraries, from fine wine tastings, gourmet dinners among the vineyards to wine wellness treatments that complete a purely relaxing stay. Here, wine becomes not only a pleasure for the palate but a source of harmony, balance and rebirth for the body and soul.

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