Via de' Tornabuoni, 48, 50123 Firenze FI, Italia
Via Tornabuoni is one of the most central streets in Florence, connecting Ponte Santa Trinita to piazza degli Antinori.
Considered the fashion centre of the city, the street takes its name from a famous Florentine family of merchants and politicians whose members included Lorenzo the Magnificent’s mother Lucrezia Tornabuoni.
In Antiquity, this is where the Roman walls were located, with Porta di Brancazio found where Palazzo Strozzi is today. During the era of the Grand Duchy, the area became a famous place for processions, parades and outdoor games, like horse racing, bracciale and football. Today the street is the place for luxury shopping, home to high-end boutiques and jewellers.