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Le bellezze di Firenze
Hamlets, districts and squares

Florence, Via Tornabuoni

Considered the most fashionable street in the city Florence

Map for 43.771033,11.251319
Via Tornabuoni a Firenze

This is Florence’s most trendy street, housing  all of the big brands. The street took its name from a famous Florentine family of merchants and politicians, from whom Lorenzo il Magnifico’s mother, Lucrezia Tornabuoni descended. During the course of the centuries the street has had different names such as “Via Larga dei Legnaiuoli”, because of the woodworkers in the area and also “Via dei Belli Storpi”. In Roman times the city walls passed near the present day Palazzo Strozzi, where Porta di Brancrazio was built. Many historians quote the Grand Dukes using this street for their parades coming from Palazzo Pitti, they would go along Via Maggio, crossing Ponte Santa Trinita. This was an important point for parades, games and representations such as the horse racing, historical football games or the ring tournament (where archers would attempt to pass an arrow through a hanging ring in the middle of the street). The original aspect of the street was very different, for example in front of theTornabuoni Palace the road was much narrower, about half the actual size.

PALAZZO STROZZI: typical Renaissance architecture, it was built by Filippo Strozzi, a merchant belonging to one of the families traditionally hostile to the Medici, thus he wanted a lager palace than the Medicean one (Palazzo Medici-Riccardi). The first floor often hosts important exhibitions.
PALAZZO SPINI-FERONI: hosts the Ferragamo Museum, it is one of the finer examples of Medieval civic architecture in Florence.
PALAZZO ALTOVITI-SANGALLETTI: famous for having hosted the Gran Cafè Doney, haunted by Florentine aristocrats, politicians and English writers during the 18th century.
PALAZZO TORNABUONI: was begun in the mid 15th century following a Michelozzo design. Towards the end of the 1500’s it was sold to the Corsi family. According to legend, the Italian melodramma was invented in this palace, with the first representation of “La Favola di Dafne” with Ottavio Rinuccini’s libretto of 1594, commemorated by the external plaque on Via dei Corsi.


An astonishing city of art, fashion and tradition
If you are visiting Tuscany you cannot miss Florence. The Renaissance city is a treasure trove of art with an astonishing contemporary vibe. Beyond the extraordinary artistic heritage, a testimony to its centuries of civilization, the best way to enjoy Florence is to stroll along the riverside avenues at sunset, or to get lost among the city’s myriad alleyways of the bohemian Oltrarno or the ...