“Italy in Hollywood” is the title of the new exhibition to be held at the Ferragamo Museum in Florence from May 24, 2018 until March 10, 2019, curated by Giuliana Muscio and Stefania Ricci. On display will be the years that Salvatore Ferragamo spent in the United States (1915-1927), particularly those in Santa Barbara in California, and with a special look at his collaborations with the most famous movie directors of the era, such as David Wark Griffith and Cecil B. DeMille. Also explored in the exhibition will be the opening of the Hollywood Boot Shop, the Hollywood Boulevard store visited by such major stars as Charlie Chaplin and Joan Crawford.
The exhibition’s layout develops like the plot of a film, focusing viewers’ attention on Californian cinematic productions, on the art world, the artisan scene and the entertainment industry. Thanks to the scenographic setup by Maurizio Balò, who took inspiration from the American studios of the 1920s, visitors will feel as if they’re on a real-life movie set.
The exhibition also illustrates the relationships and the role carried out by Italians and Italian art in the birth of silent and contemporary film. The project Two Young Italians in Hollywood is an integral part of this. Curated by Lo Schermo dell’Arte Film Festival, i twill involve two young Italian artists who work in Los Angeles, Manfredi Gioacchini and Yuri Ancarani.