The entire archive of Bitossi - a historic company in the production of ceramics in Montelupo Fiorentino - is the absolute protagonist of an exhibit displaying a selection of plaster models and forms, work tools, photographs and documents, in a space of more than 2,000 square meters.
In its first centennial year, Bitossi wanted to make the ceramic fund of about 7,000 pieces usable by professionals and the public not only because of its artistic importance, but also because it represents the memory and culture of the territory.
In fact, the art of ceramics, understood as a testimony to the know-how that has produced and spread Made in Italy throughout the world, is closely linked to the territory of Montelupo: the presence of water, clay and wood to feed the kilns has ensured since the Middle Ages the growth of this craftsmanship, which has been able to evolve and renew itself over the centuries.
The exhibition narrative of the Bitossi Archive Museum lends itself to several levels of reading: the heterogeneous and colorful gallery is ordered by chronology and type and takes visitors through an immersive experience that culminates in the central areas dedicated to groups of ceramics of particular interest - for their uniqueness or size - as in the case of the Rimini collection of historic creative director Aldo Londi, Ettore Sottsass's Totems or the terracotta works designed by Matteo Thun.
The itinerary is a space designed to traverse the entire history of the brand and the prestigious collaborations that have always characterized the company.
Visits are by appointment only. Reservations are required.
