Taste 2011

The Region's most important food event is about to begin, we're only 12 days away from Taste.  After a delicious press conference at Riccardo Barthel's with paninis offered by Ino I am here to let you into highlights regarding this year's edition of Taste! I want to share the news with you! Taste in bites:
  • March 12-14 at the Stazione Leopolda in Florence
  • Fuori di Taste - Taste side Events taking place from Wednesday March 9th to Monday March 14th
  • Numbers: 240 food specialists
  • 6th Edition
  • More than 100 side events for Fuori di Taste
  • Last Edition: over 10,000 vistors
Higlights _ Taste Tour the itinerary that gives visitors a chance to sample the products proposed by the companies exhibiting at Taste, where it is possible to learn more about the gastronomic treasures of our country: from cream of black truffle soup to fish ‘matriciana, from Chianti salame to tuna bresaola, from handmade dry egg pasta drawn through gold dies, to Pecorino cheese with saffron, balsamic vinegar chocolates and Taggiasche olive jam… _ Taste Tools: food & kitchen design utensils, clothing and technical/professional equipment for the table and kitchen; _ Taste Shop: the shopping area where you can buy everything that you see and taste during the tour, a store selling only exclusive food products; _ Taste Ring: a series of talk shows and meetings with the protagonists of contemporary food culture, dedicated to the hottest and most curious food lifestyle themes, interpreting the current situation and anticipating future trends; _ Taste Press: the area that presents a selection of magazines and publishing projects dedicated to food and wine distributed at the Stazione Leopolda during the fair. Specials Taste Restaurant Inside the Stazione Leopolda you can actually sit down and eat and the Risto-Taste. This year the Risto-Taste has been set up by Italesse partnered with Luca Nichetto one of the most interesting names on the Italian creative scene. Banqueting Award King of Catering promoted by Bisol is the new award for catering and banqueting companies that selects the best productions for 2010. The award will be celebrated at Taste with a special event plus a series of awards assigned by prestigious judges on March 12th. at 2 p.m.. Food Photography
  • D La Repubblica magazine will be presenting an exclusive photographic exhibition for Taste. This is the title of the exhibit: MOVIE FOOD, People, places, ingredients, colours, gestures and portraits. A new way of sharing food.
  • For a year the great photographer, John Stanmeyer, traveled around the world to look at the causes and effects of increased food raw materials prices, a phenomenon closely linked to the increase in the world’s population. The result is a photographic reportage with a high visual impact that reflects problems in today's society which the Corriere della Sera’s magazine, SETTE, will be presenting during Taste.
United Taste of Italy Io donna is celebrating the 150th anniversary of the Unification of Italy by paying tribute to its strongest roots: culinary traditions.  It will be presenting 4 symbolic first course dishes from the North to the South of the country, including the islands, using only ingredients that best represent the wealth and values of Italy.   Information Florence, Stazione Leopolda - V.le Fratelli Rosselli, 5 Time: 10.30 a.m. – 8.30 p.m. (Monday 9.30 a.m. - 4.30 p.m.) Admission: € 15 for the general public (valid 1 day) € 8 for members of the trade (valid the 3-days of the fair)