Branding CIAK notebooksI really enjoyed the presentation by Alessandro Dilaghi, Art Director at Senza Filtro, who presented part of an advertising campaign they developed for Ciak, cute little notebooks with an elastic closure that are entirely made in Italy (and the company is from Florence!). [These would make good gifties to bring home from a trip!] They held a contest for people to personalize their Ciak, and Alessandro showed some of the best examples. These blank books inspired so much creativity! Some people clothed the covers in other fabrics or materials, one artist added security features like spikes and locks, some broke down the whole concept of book, like the artist who cut the center of the book to house a growing flower and the open page was used to measure its height. They will be launching a bigger version of this contest in May 2010 so keep an eye out on the Ciak website and think about how you would make art with your Ciak.
This project wasn't born locally in Florence, but it's still Italian. Curators Vivienne Checchia and Anna Santomauro realize that art museums put up barriers that make it less accessible to people - from ticket booths to crowds to simply having to go there. People whiz through museums and hardly look at many of the works - which is exactly what we hope to counter with Slow Art, so you can understand why I am so enthusiastic about this project!
One Hour Art is a one-year project that began in July 2009 that puts "customers" in touch with artists who provide art, for free. The main format is the artist comes to your home for one hour and does something (you can pick from a list of projects), but in some cases the artist will travel with you on a train, or mail you art. Some will draw on your walls, other will play music with your vacuum cleaner. Luckily you can decide what art you get in advance so you don't end up with a wall-drawing that you hate ;-). And the even better news is that you can get your one hour artist in the following countries: Australia, Belgium, Germany, Spain, France, Italy, Luxemburg, Austria, Romania, San Marino, Senegal, Slovakia, Slovenia, Suomi, Switzerland, UK, and USA (Los Angeles and CN). I hereby vow to hold my birthday party with my very own home-delivery-artist.
I was so impressed when designer Paolo Ulian presented his humorous, simple works, because I'd seen many of them in magazines and had no idea that he was a local. A born and bred Tuscan from Massa-Carrara, he studied painting at the Accademy of Fine Arts of Carrara and then design at ISIA Firenze (Institute of Industrial Arts). He showed practical objects designed from already-available, mass-produced items like the corrugated cardboard vase, the swim-cap lamp, or the metal egg holder that snaps on to your regular plate. He also showed some of the funny items for which he is famous, like a bath mat with integrated slippers, and best of all, cookies that you stick on your finger and dip into Nutella.
All in all I had an eventful evening and I look forward to the next PKN.
Have you ever attended a Pecha Kucha? Where? How was it?