Fashion, art and history: the welcoming Gucci museum

Florence is surely a superb holiday destination for fashion lovers. The city hosts not only world famous designers houses and shops but also interesting fashion museums. Since 2011, Gucci has a three floors museum inside the historic Palazzo della Mercanzia located in Piazza Signoria.

Museo Gucci Facade [Photo Credits: Gucci Museum]
Museo Gucci Facade [Photo Credits: Gucci Museum]

The permanent exhibition space begins on the ground floor, where the theme Travel fills a large room with trunks, suitcases, accessories and articles created for the international jet-set whose custom helped to bring international acclaim to Gucci in the Fifties, Sixties and  Seventies. In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Faced with a shortage of foreign supplies during the Fascist dictatorship in Italy, Gucci began experimenting with hemp, linen and jute. In this room you will find even accessories made with atypical luxury materials.

Travel collection [Photo Credits: Gucci Museum]
Travel collection [Photo Credits: Gucci Museum]

The first floor is dedicated to the representation of some themes and icons. In 1966, Princess Grace, accompanied by her husband Rainier, Prince of Monaco, visited the Gucci’s Milan store. Rodolfo Gucci decided to create the most beautiful floral scarf for the Princess and asked the famous illustrator Vittorio Accornero to make an original design for her. This was how Flora was created. From the Flora World, to handbags, to evening dresses, with some of the fascinating creations designed for VIP participating to prestigious events.

Evening room [Photo Credits: Gucci Museum]
Evening room [Photo Credits: Gucci Museum]

But Gucci Museum means also contemporary art: a Contemporary Art Space is in fact located on the first floor, hosting temporary exhibitions in collaboration with the Pinault Foundation. The adjacent room features video and film of “movie art,” as well as screenings the two landmark films that Gucci has helped to restore.

Logomania collection[Photo Credits: Gucci Museum]
Logomania collection[Photo Credits: Gucci Museum]

The exhibition of the permanent collection continues on the second floor with Logomania, a space chronicling the evolution of the double G monogram. You will see not only dresses and accessories but silver glasses, picnic baskets and lamps bearing the Gucci logo. The last room is dedicated to the Bamboo handbags. One of Gucci's artisans’ most subtle innovations was burnishing cane to create the handle of the new Bamboo Bag. An ingenious example of “necessity as the mother of invention” which is still assembled by hand with the same manufacturing techniques used by Florentine artisans in the late '40s and requires 13 hours of work.

Gucci caffè [Photo Credits: Gucci Museum]
Gucci caffè [Photo Credits: Gucci Museum]

On the ground flour, Gucci museum has also a great Caffè/restaurant, an Icon store, a bookshop and free wi-fi social area that not only welcomes guest into the museum, but also provides a meeting place for Florentines and city visitors.

Read here about the story of Gucci. GUCCI MUSEO Piazza della Signoria, 10, Firenze www.guccimuseo.com/en Opening Hours Museum 10am -8pm / Thursday 10am –11pm Icon Store 10am-8pm Bookstore 10am-11pm Caffè 9am-11pm Seven days a week, year-round with closures planned only for December 25,, January 1 and August 15. Entrance Ticket Price 7 Euros – 50% of each ticket sale will benefit the restoration of works of art in the City of Florence.