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How does a product become a v.i.p. ?

marchi-dop-e-igp A very.important.product. may be characterised by two acronyms Protected Denomination of Origin (PDO) and Protected Geographical Indication (PGI). PDO (DOP in italian) is a designation given to agricultural products or foodstuffs whose production, preparation and processing occur in a given geographical area and whose quality or other characteristics are essentially or exclusively due to its natural and human aspects. Whereas PGI (IGP in italian) is a designation given to agricultural products or foodstuffs whose production and/or preparation and/or processing occur in a given geographical area and whose quality, reputation or other characteristics can be attributed to its geographic origin, including natural and human aspects. When you're about to buy a tuscan product (food, wine, oil etc) and you're not sure which to buy, (there are lots of fakes out there, we know) yet if you find one of these labels you're on safe grounds.