The deconsecrated church of Santo Stefano al Ponte in Firenze, a stone’s throw from Ponte Vecchio, transforms itself into a real “cathedral of art” with the exhibition “Van Gogh e i maledetti” open until 31 March 2019.
The story of the works last for 60 minutes and includes a 360-degree projection of high-definition images accompanied by a soundtrack in Dolby HD. The video doesn’t only cover the walls of Santo Stefano but also the floor; a balcony means that the exhibition can be experienced from 360 degrees. In the crypt, Oculus virtual reality technology means that visitors can experiment three dimensionally, taking a sensorial voyage through some of the most famous paintings.
A highlight of the exhibition is the hall of mirrors where an 8-minute video of Van Gogh’s works will be projected, from the branches of almond blossom to sunflowers, the room is a perfect opportunity to take pictures of memories immersed in art.
Together with Van Gogh, other artists present in the exhibition are Paul Cézanne (Aix-en-Provence 1839 – Aix-en-Provence 1906), Paul Gauguin (Paris 1848 - Hiva Oa 1903), Henri de Toulouse-Lautrec (Albi 1864 - Saint-André-du-Bois 1901), Chaïm Soutine (Smiloviči 1893 - Paris1942) and the Tuscan Amedeo Modigliani (Livorno 1884 – Paris 1920). Works by other contemporary artists who represented Paris of the era are also included.
The immersive experience is created by Crossmedia Group; taking over Italy with exhibitions in Rome, Milan and the East.